Saturday, April 18, 2009

Looking for Start Up Finance: The Second Step in Starting Business

There is nowhere, perhaps, where the adage that money makes the world go round can be truer than in the world of business. You might have the best new business idea in the world, but if you can’t secure financing for it, that it is bound to be stillborn. It is also in looking for start finance that you are bound to find your first real challenge in the entrepreneurship process – which could possibly turn into an obstacle, to starting your own business. As it were, the steps to starting business preceding looking for start up capital involve you and you alone – finding inspiration for business for instance, developing a business plan sketch around that inspiration, developing a business plan – all these are thing you can comfortably do from your bedroom without having to bother about what anyone things about you and your ideas.
It is when you get to looking for start up finance to get your new business rolling that you find yourself having to convince other people about the viability of your business idea – and believe it or not – many otherwise great business ideas meet their death at this stage.
The death of business ideas at the stage of looking for start up capital occurs when entrepreneurs meet rejection, and they are unable to deal with such rejection effectively.
Ultimately, though, the key to securing start up finance for your business lies in ensuring that you have a viable business idea (through objective techniques like QT quantitative techniques), developing an attractive business plan around the business idea and then ensuring that you are selling the idea to the right people – because there are some financiers who are not only known to be discouragers to the people who approach them looking for financing, but who have also been known to later seek to benefit from the same ideas, having discouraged the initial thinkers.
All in all, if other entrepreneurs before you have managed to get business finance for their new businesses (some of which were surely not as brilliant as yours), there is no reason why you too shouldn’t. Take heart, because as long as what you have is (an objectively speaking) viable business idea, and you are talking to the right people, then your chances for success are high indeed.

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